As a former entrepreneur, I was the person who called the shots, made the decisions, assessed and analyzed the available information, and presented policy and process changes to my staff. My strategy has always been to enthusiastically share and champion what I see as the future possibility and the potential vision these changes can provide for the group. In a corporate organization, however, an established directive hierarchy is generally inclined to be resistant to that kind of entrepreneurial thinking and modus operandi. But I learned there are ways to be a change catalyst when you know you have ideas that can greatly benefit the organization. It takes time, patience and preparation, but is worth it to see your ideas result in product and process improvements that benefit your organization and your co-workers.
Injecting innovation into a group can be a precarious road. Initial rejection can be brutal, when people can’t see the full picture of how change will impact what they do every day. Dismissal of any idea is very probable if the question of “what can we do with it, and what is it worth?” can’t be sufficiently addressed. With any new idea, answering these two questions can be extremely difficult, and perhaps real numbers can’t be assessed this early in the game. But there are strategies for beginning the change process that can open the door for exploring the answers to these questions, and giving your ideas a chance for fruition.
Be passionate about your idea, and finesse it as far as you can on your own, but while you are doing that, have one-on-one discussions with people you trust to see if there are other angles you can use to build support for your idea. It is easier for a group to dismiss one idea from one person rather than a multi-faceted set of inter-related ideas from an aligned set of individuals.
Be sure to examine your idea thoroughly for all the possible options it may present, so that you are prepared to counter those “how much is it worth?” questions. Do your homework so that you know if you build it, to what purpose and audience can it be addressed, and does it offer significant innovation, product differentiation and/or process improvement that can be leveraged in a market scenario. Sharing your enthusiasm about your idea is great, but so is sharing some enthusiasm about what it can do to exceed consumer expectations. How much it is worth depends on how much it exceeds specific expectations, of which there may be many options to assess.
Laying this groundwork is like plowing the field. You can’t plant until the soil is ready, so till the ground diligently, so that when the time is right you can present the seed of innovative change in a nurturing environment that will grow into exciting opportunities for your organization.

